Drawing inspiration from the women of the Korean Joseon Dynasty (1392-1897), who emphasised skincare and inner beauty over makeup, Beauty of Joseon is a natural Korean skincare brand that incorporates traditional Korean herbal medicine ingredients, which work to naturally enhance and brighten the skin's complexion.
The beauty ideals of the Joseon Dynasty, which guide the brand's philosophy, were from a time period where individuals used rice water as a toner and honey residue as a face mask. Herbal ingredients were also popular for maintaining skin health, with practices such as cleansing with grain powder and rubbing cucumber tips on the skin. This traditional wisdom is at the heart of Beauty of Joseon's skincare formulations today.
Discover some of Beauty of Joseon's popular serums:
Glow Serum: Propolis + Niacinamide: This serum caters to those battling enlarged pores and skin inflammation. With a powerful blend of 60% propolis extract and 2% niacinamide, it expertly controls sebum production while keeping your skin hydrated and balanced. Ideal for acne-prone and sensitive skin, this serum promotes a clear and healthy complexion.
Revive Serum: Ginseng + Snail Mucin: This revitalising serum is formulated for skin that has lost its vitality and youthful glow. It harnesses the power of 'ginseng', a revered herbal ingredient known for its anti-ageing properties and used for centuries in traditional medicine. Additionally, it includes 3% ‘snail secretion filtrate’, renowned for its ability to boost skin elasticity and promote a smoother, more resilient complexion.
Glow Deep Serum: Rice + Alpha-Arbutin: This serum is tailored for individuals struggling with pigmentation issues and an uneven skin complexion. Infused with 68% rice bran water and 2% alpha arbutin, it diligently works to brighten and enhance the overall health of your skin. This powerful blend helps to even out skin tone, diminish dark spots, and promote a more radiant and luminous complexion.
Calming Serum: Green tea + Panthenol: This serum is specifically crafted to soothe skin discomfort from UV exposure and environmental stressors. It features green tea, a potent antioxidant, and mugwort, known for its calming properties. Enhanced with panthenol, this formula hydrates, soothes, and forms a protective moisture barrier, preventing further irritation. Perfect for restoring and maintaining your skin's health and comfort.
