CLIO is a trend-setting Korean beauty brand loved for making professional-quality makeup simple, fun, and easy to use every day. Since launching in 1993, CLIO has become a global K-beauty favourite known for bold colours, reliable performance, and products that help you achieve flawless, confidence-boosting looks in minutes. Fan-favourite essentials like the Kill Cover Cushion for smooth, long-lasting coverage, the Kill Lash Superproof Mascara for lifted, all-day lashes, and the Volumate Gloss for juicy, high-shine lips have earned cult status among beauty lovers who want makeup that truly performs from morning to night.