FRUDIA is a portmanteau of "fruit" and “dia”, a Greek word meaning “by”, which reflects the Korean brand's use of fruit extracts for its highly efficacious formulations. The brand uses the R VITA W™, a low-temperature extraction technology, to extract and preserve nutrients and vitamins from seeds and fruit peels. One of FRUDIA’s multiple product lines, the Blueberry line features bestsellers such as the Blueberry Hydrating Intensive Cream and Blueberry Hydrating Honey Lip Balm. The brand is also known for its hypoallergenic Avocado Relief Cream that immediately soothes and moisturizes skin. All of FRUDIA’s products are 100% made in Korea. YesStyle is an authorized retailer of FRUDIA.