Blogpost

Why Korean Skincare Is All About Ingredients: Beauty of Joseon Glow Serum Explained

Korean skincare is now focusing on one trend like never before - Ingredients.  You might have seen it on the names of your favourite products, ‘Niacinamide’, ‘Propolis’, ‘PDRN’ or 'Azelaic Acid’. Korean skincare brands are now focusing on a handful of proven ingredients towards a specific skin concern.  Beauty of Joseon is one of Korea's most recognised skincare brands, inspired by the beauty traditions of Korea's Joseon Dynasty. During this historical period, skincare was centred around achieving naturally healthy, hydrated skin rather than covering imperfections with heavy makeup. It has since become a global favourite thanks to its elegant formulations, minimalist approach, and affordable pricing. Rather than creating complicated routines, the brand focuses on products that are gentle, effective, and suitable for everyday use. Today, Beauty of Joseon is best known for products such as its Dynasty Cream, Glow Deep Rice+Alpha+Arbutin Serum, and of course, the Glow Serum: Propolis + Niacinamide, which is becoming one of the brand’s most popular serums among K-beauty lovers all around the world.  One of the hero ingredients in the Beauty of Joseon Glow Serum is Propolis Extract, making up an impressive 60% of the formula. But what is it about Propolis that makes it so special? What is Propolis and What Does It Do? Propolis is a natural resin-like substance collected by honeybees from tree buds and plants to protect and strengthen their hives. It is used in skincare as it has become highly valued for its soothing, antioxidant, and skin-conditioning properties. What we love most about it is that it  Helps calm inflammation by reducing redness and irritation. Supports the skin barrier by retaining moisture  Provides protection against environmental stress that can contribute to skin ageing and loss of moisture  It is nourishing yet lightweight, making this hero ingredient an excellent go-to for anyone experiencing dullness and sensitivity. What is Niacinamide and What Does It Do? The second hero ingredient in the Glow Serum is Niacinamide, which is a form of Vitamin B3 to improve skin health, known as a gentle, versatile ingredient. What it does is that it can help: Brightening dull and uneven skin tone, helping improve overall radiance Control excess sebum on our skin Calms redness and irritation especially for acne-prone skins or blemishes. Reducing the appearance of post-acne marks and pigmentation over time.  Our next favourite is Glow Deep Serum: Rice + Alpha-Arbutin, a brightening and hydrating serum that contains a hero ingredient, Rice Bran Water. Rice Bran Water is basically water derived from the outer layer of rice and is commonly used in Korean skincare for soothing and hydrating. The serum also contains alpha-arbutin and niacinamide which helps do more of the heavy lifting when it comes to uneven spots and pigmentation.  Overall, K-beauty is all about choosing the right ingredients for your skin rather than blindly following someone else's skincare routine. From soothing Propolis to brightening Niacinamide, Beauty of Joseon seems to have it all, remaining one of the bestselling brands in the K-beauty world.  So, the next time you're thinking of adding Beauty of Joseon to your daily lifestyle, head over to La Cosmetique to help you get better and healthier skin!